Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, presents a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors engage in betting on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%.
The data also sheds light on the preferred tournaments for bettors. A significant 57% of bets are placed on the Champions League and other European tournaments. National league season games attract 54% of bets, while national tournaments or friendlies account for 48%. National cup games see 46% of bets.
Euro 2024 Betting Trends
When it comes to Euro 2024, bettor engagement is expected to be high. A remarkable 84% of bettors plan to place wagers on Euro 2024, even if their national team is not participating. Live betting during games is exceptionally popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting the decisions of 47% of bettors.
Marketing Challenges
Despite the high engagement, the report highlights significant marketing challenges. Many respondents have abandoned specific betting platforms due to an overwhelming number of marketing messages or irrelevant content.
Industry Implications
This insight serves as a crucial caution for sportsbook operators: it is imperative to tailor communication strategies thoughtfully. Overwhelming customers with too many messages or irrelevant content can drive them away.
The results of the report offer a clear guide for sportsbook operators aiming to enhance player loyalty and optimize customer lifetime value. By understanding the preferences and behaviors of bettors, operators can refine their communication strategies and offer more personalized, relevant content that resonates with their audience.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value."
"Euro 2024 offers an incredible opportunity for operators to build even deeper relationships with both current and new players."