A New Era for Atlanta Hawks Broadcasts
The Atlanta Hawks, an esteemed franchise in the NBA, are making a nostalgic return to Peachtree TV, reigniting a partnership that has been dormant for nearly three decades. Starting January 12, 2024, Peachtree TV is set to air every Friday night game for the remainder of the 2023-24 NBA season, with one exception: the March 8th game will not be broadcast on the channel. Instead, fans can look forward to watching the Hawks take on the New Orleans team on March 10th.
Historically, the Hawks' games were a staple on WPCH from 1972 until 1994 and on WANF from 1986 to 1993. In a nod to this legacy, the first two games under the new agreement will be simulcast live on both Peachtree TV and WANF, offering fans multiple viewing platforms.
Peachtree TV's coverage extends beyond the traditional television set, as live Hawks games will be accessible across major cable and satellite services, as well as through various Gray TV stations throughout Georgia and Alabama. This wide distribution ensures that no matter where fans are, they'll have the opportunity to catch the action.
Production and Commentary Team
The games will feature a seasoned commentary team from Bally Sports Southeast, which includes luminaries such as Dominique Wilkins, Bob Rathbun, and Tabitha Turner. Their insights and analyses are sure to enrich the viewing experience for fans tuning in. Additionally, Baillie Burmaster, the Sports Director from WANF, will contribute to the broadcasts, further enhancing the depth and quality of the coverage.
The Atlanta Hawks' Friday night lineup boasts a series of high-stakes matchups against formidable opponents like the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These games are not just regular season fixtures but carry the potential to shape the playoff landscape, adding to the excitement for fans and players alike.
Broadcasting Beyond Basketball
Peachtree TV isn't new to basketball broadcasts; the station has been the home for the College Park Skyhawks games since 2019. The extension of its basketball programming to include the Atlanta Hawks represents a strengthening of its sports broadcasting portfolio and offers viewers a wider array of local basketball content.
Recent On-Court Struggles
Despite the positive news off the court, the Hawks have faced challenges during gameplay. A recent match saw them squander a significant lead against the Sacramento Kings, primarily due to a lackluster performance in the second half. Key players Dejounte Murray and Bogdan Bogdanovic experienced a dip in form, contributing a mere two and three points respectively after halftime. This slump was reflected in the team's shooting statistics, with a field goal percentage of only 28.9 percent and a three-point success rate plummeting to 21.7 percent in the latter stages of the game.
Reactions to the Broadcasting Deal
Andrew Saltzman, an executive associated with the Hawks, expressed his enthusiasm about the broadcasting deal, noting that it "provides fans a new, complimentary way to view the games." He also extended his gratitude towards Peachtree TV and Gray TV for their collaboration, emphasizing that "this partnership will benefit the Hawks' local fan base."
Erik Schrader shared a similar sentiment, highlighting the deal's potential to enhance accessibility for all fans. According to Schrader, the move opens doors for "engaging new audiences and catering to long-time supporters," ensuring that everyone has the chance to partake in the excitement of Hawks basketball.
Looking Ahead
In light of recent on-court setbacks, there's a collective acknowledgment within the team that improvements are necessary. Head coach Quin Snyder stressed the need for "better execution and a collective approach" to overcome the hurdles faced by the team. Clint Capela, a key player for the Hawks, echoed this perspective, pointing out the "team's frustration and the urgent need for a tactical shift" if they are to return to winning ways.
As the Hawks prepare to soar into this new chapter of broadcasting, the organization and its fans are hopeful that the increased exposure and support will translate into success on the court, making this season one to remember for the Atlanta Hawks.